"I used to view my high sensitivity as a burden—overwhelmed by the noise of the world. Until I realized this 'flaw' was actually my greatest gift: a heightened ability to decode emotion through scent. itsRae is born from this shift. It is a creator-led 'Portable Neuro-Aesthetics' brand redefining wellness for the anxious, high-mobility generation. Founded by Rae (NYU Alumna, 10M+ followers), we bridge the poetic soul of Eastern Botanicals with the scientific precision of Western Extraction. We are moving beyond static skincare to create 'Sensory Gear.'"